A beginner-friendly way to read the data, so you know exactly where to aim.
"Analytics looks like a wall of numbers. I do not know what to even look at."
You only need a few things
The short answer: you do not need to understand every number. For a first diagnosis, look at a few simple things in the client's website SEO and Google Analytics, plus their newsletter and social stats. That is exactly what I checked in my first week, and it was enough to see where the business stood and where my content could help.
| Look at | And ask |
|---|---|
| Search visibility (SEO) | Are they showing up in search at all, and for what words? |
| Visitors and sources | How many people come, and from where? Search, social, direct? |
| What visitors do | Do they stay and act, or leave quickly? |
| Email and social | Is there a newsletter? What do social numbers look like? |
Look for the biggest gap, not the perfect analysis. You are not writing a research paper. You are finding the one or two areas that are weakest, so your content can target them. A simple, honest read of a few numbers beats a fancy report you do not understand.
Hold steady, BFF Team. We keep going together.
– Lala