Yes, when it is true and it fits the client. Here is why, and the one way it can backfire.
"Is talking about AI a real advantage, or just hype I will trip over?"
A healthy, honest doubt
The short answer: yes, it can genuinely help, as it did for me, but only under two conditions. It must be true, and it must fit the client. Talk about AI because you really use and enjoy it, with a client whose world it touches, and it becomes a real advantage.
It helps because it signals three things a client values: you keep up with their world, you love to learn, and you will bring efficiency. For a technology-forward client, that is a strong, honest pitch.
Faking it, or forcing it where it does not fit. If you do not really use AI, a follow-up question exposes it fast. And if the client does not care about technology, an AI speech can feel off-topic. Bring it up when it is true and relevant, not as a script for every interview.
Hold steady, BFF Team. We keep going together.
– Lala