Skill Upgrade · Box 27 · SMM Core Training
Pinterest Marketing
It is not a social network. Pinterest is a search engine. That changes the game.
Length: 16 minutes
For: SMM specialists supporting blogs, e-com, lifestyle brands
Updated: 2026-05-15 (v2)
"My audience does not use Pinterest. Should I skip it?"
Common question from new BFF learners
Friend, it depends on the client's niche. For blogs, recipe sites, e-com, weddings, and home decor, Pinterest is a discovery goldmine. For B2B SaaS, usually not. But when it is relevant, Pinterest can bring long-tail traffic that FB + IG cannot serve.
The wrong question vs the right question
Wrong question: "Which client should use Pinterest?"
Better question: "Which client niche has buyers searching Pinterest for the solution they sell?"
The 4 niches where Pinterest beats IG
| Niche | Why Pinterest wins |
|---|
| Food + recipes | "Recipe for ___" searches drive Pinterest 24/7. Bookmark behavior. |
| Wedding + events | Planning behavior = bookmark = Pinterest core. |
| Home decor + DIY | Inspiration searches drive purchase intent. |
| Blog + content sites | Long-tail SEO. Pins live 6+ months vs IG 24 hrs. |
The 5-step Pinterest strategy
Setup workflow (one-time)
1. Convert to Business
Free upgrade. Unlocks analytics.
2. Claim website
Pinterest tracks pins linking to client site.
3. Build 10 boards
Niche-specific board titles with keywords.
4. Pin 5-10 daily
Mix client's own + curated. Consistency is what the algorithm rewards.
Free tier. Batch monthly.
The warning about "all clients need Pinterest"
The wrong-niche trap
If your client is B2B SaaS, Pinterest is usually a waste. Their audience is not searching "best CRM" on Pinterest. Pinterest works for visual + planning + lifestyle niches. Tell the client clearly.
Practice. Audit if Pinterest fits. 15 min.
- Pick a client (or hypothetical). What's their niche?
- Search 5 keywords on Pinterest. Type "___ tips" or "best ___."
- Count results. >100 results = active niche. <50 = skip.
- If active: setup business account. Build 10 boards. Pin 5 per day for 30 days.
- Track traffic in Google Analytics. Pinterest referral after 60 days.
Action items, based on your archetype
🌟 Polished
Add Pinterest as service upsell if client niche fits.
Do this week
- Audit clients for Pinterest-fit niches.
- Pitch as ₱8-15K/month add-on.
💼 Transitioner
Less natural. Skip unless explicitly fits.
Do this week
- Skip Pinterest unless client demand.
🎨 Creative
Visual-driven. Pinterest is natural extension.
Do this week
- Setup own Pinterest with portfolio pieces.
- Use as inbound lead source.
🛒 Solo
E-com Pinterest = sales engine. Mandatory.
Do this week
- Setup Pinterest for own shop.
- Test 60 days. Track conversion.
📋 Generalist
Optional skill. Pick if wedge fits.
Do this week
- Skip unless wedge is creative/lifestyle.
🌱 Fresh Starter
Skip. Focus IG + FB first.
Do this week
- Return to Pinterest after first 6 months.
Checkpoint.
Postable artifact
Post this in the BFF FB group:
- "Pinterest decision: ON (niche: ___) or OFF (reason: ___)."
Hold steady, BFF Team. We keep going together.
- Lala