Working on it! · Winning the Client · Quick Lesson

What Actually Set This Freelancer Apart

Many applicants were qualified. One honest thing tipped the decision.

Length: 5 minutes For: anyone who feels like just one of many applicants Updated: 2026-06-24 (v1) Part of: Talk About AI to Stand Out

"What made the client pick you and not someone else?"

The question worth a clear answer

The short answer: when I look back, I am fairly sure it was that I talked about my genuine interest in AI and ChatGPT, and it matched a client who was technology-forward. The qualifications were probably similar across applicants. The fit was not.

It was not one thing in isolation. I had researched the client, prepared my answers, and gone the extra mile on the trial. But the moment I point to as the difference is the AI conversation, because it showed I lived in their world and loved to learn. That is what a tie-breaker looks like: a true thing about you that fits the client exactly.

The takeaway

You do not win by being the most qualified. You win by being the best fit. Find the true thing about you that matches this client, and lead with it. For a tech-forward client, a real interest in AI is often that thing.

Practice. Find your tie-breaker.

  • Named a client I want and their world
  • Listed my true interests that fit that world
  • Picked the one that fits best
  • Decided to lead with fit, not just qualifications

Next step

Hold steady, BFF Team. We keep going together.

– Lala