Traffic, conversion, cost. Three questions that let you understand any business.
"How do I understand a business I just started working with, fast?"
Three questions do most of the work
The short answer: the tactical triangle is three things you ask about to understand how a business runs: traffic (where customers come from), conversion (how many of them turn into sales), and cost (what they pay to run, including tools). When I prepared for my kickoff, I asked questions to understand exactly these three. Knowing them, I understood the business well enough to help it, not just make content for it.
| Corner | The question to ask |
|---|---|
| Traffic | Where do your customers come from? Search, social, ads, referrals? |
| Conversion | Of the people who arrive, how many actually buy or sign up? |
| Cost | What do you pay to run this, including tools and ads? |
These three tell you where the business is strong and where it leaks. Lots of traffic but low conversion means the content or offer needs work. Good conversion but little traffic means you need reach. High cost with low return means something is inefficient. With the triangle, you can point your content at the corner that needs help most.
Hold steady, BFF Team. We keep going together.
– Lala