One habit, two payoffs: it keeps you safe, and it makes you the candidate who gets their business.
"Why spend time researching them? They are the ones hiring me."
A fair question with a two-part answer
The short answer: a background check on the client does two jobs at once. It protects you from time-wasters and scams, and it turns you into the candidate who clearly understands their business. The same thirty minutes pays you twice.
When I prepared for my own interview, the first thing I did was a background check. I learned what the company did so that whatever the client asked, I could answer in a way that fit. That fit is what set me apart. It came from research, not from talent.
Safety: you confirm the company is real before you invest. Connection: you walk in able to speak their language and reference their work. One habit, both rewards. Skipping it costs you both.
Hold steady, BFF Team. We keep going together.
– Lala